Canyon College offers students enrolling in the Bachelor of Arts in
Communications degree program, a unique opportunity to earn their BA degree entirely online!
The online Bachelor of Arts in Communications degree program offered through the Canyon College
communications and journalism school is an external degree program requiring guided independent
study. The Bachelor of Arts in Communications degree program is a campus free home study program
offered online and not a correspondence study program delivered by mail. Enroll today to start
your online Bachelor of Arts in Communications degree program!
Concentration: Advertising
Please click the course number below to view the syllabus.
FOUNDATION COURSES: (Required)
JC325 - Theories of Communication
JC335 - Sociology of Mass Communications
JC453 - Studies in Intercultural Communications
CORE COURSES: (Select 8)
JC304 - Principles of Advertising
JC316 - Visual Communication Concepts
JC324 - Advertising Presentation
JC337 - Layout & Design Strategies
JC358 - Persuasive Communication
JC378 - Communication Research Methods
JC418 - Advertising Copywriting
JC455 - Media Planning & Analysis
JC461 - Advertising Design & Production
JC475 - Advertising Campaigns
JC492 - Capstone Project (Required)
ELECTIVES: (Select 2)
Suggested Electives:
JC306 - Theory & Influence of Media
JC318 - Persuasive Writing
JC478 - Mass Media Law & Regulation
BU350 - Principles of Marketing
BU402 - Marketing: Demographics, Trends and Theory
BU427 - Internet Advertising
BU453 - International Marketing: Policies & Laws
BU486 - Marketing Policy & Strategy
BU489 - Marketing Management
Other Approved Electives:
Any 300-400 level courses listed in Journalism/Communications (JC) catalog
*Requirements: Application Process
The online Bachelor of Arts in Communications degree program requires completion of 3 foudations courses, 8 core amp; 2 elective courses, and one (1) capstone project unless the student has transferable credits and/or life credits in whichcase fewer courses may be required.
*You may purchase the required text books and view the course tuition online.You may also fill out the enrollment application online.
4017 Garfield Ave
Carmichael CA 95608-6616
or
info@canyoncollege.edu
www.canyoncollege.edu
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