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![]() Concentration: Marketing Please click the course number below to view the syllabus. Core Requirements: (select 7) BU310 - Business Math BU350 - Principles of Marketing JC360 - Public Speaking BU363 - Cultural Awareness in Business BU402 - Marketing: Demographics, Trends and Theory BU453 - International Marketing: Policies & Laws BU478 - Statistics and Research Methods BU486 - Marketing Policy & Strategy BU489 - Marketing Management Business Electives: (select 4) BU305 - College Algebra BU307 - Introduction to Management BU309 - Training and Employee Development BU312 - Introduction to Human Resources BU314 - Computer Information Systems Management BU318 - Adult Development and Learning BU320 - Business Calculus BU323 - Fundamentals of Accounting Systems BU325 - Human Resources: Organizational Staffing BU330 - Principles of Accounting BU333 - Theory and Techniques of Training BU340 - Business Communications BU343 - Human Resources: Compensation Management BU345 - Small Business and Entrepreneurship BU364 - Business Ethics BU365 - Sports Economics BU370 - Organizational Psychology BU380 - Business Law BU384 - Managing Conflict Resolution BU390 - Economics (Macro) BU396 - Labor Relations BU398 - Money & Banking BU400 - Economics (Micro) BU410 - Direct Marketing BU427 - Internet Advertising BU430 - International Business BU431 - Auditing BU435 - Contemporary Issues in Human Resource Management BU450 - Finance (Townsend) BU455 - Managerial Accounting BU457 - Applied Strategies in Training and Development BU460 - Management: Policy & Strategy BU480 - Management/Decision Theory BU482 - Project Management in Business and Technology BU487 - Human Resources Management BU492 - Management of Operations BU495 - International Banking & Finance Graduation Requirement: BU498 - Capstone Project Requirements: Application Process The online Bachelor of Arts in Marketing degree program requires completion of 7 core & 4 elective courses, and a capstone project unless the student has transferable credits and/or life credits in whichcase fewer courses may be required. You may purchase the required text books and view the course tuition online. You may also fill out the enrollment application online. 4017 Garfield Ave Carmichael CA 95608-6616 or info@canyoncollege.edu www.canyoncollege.edu © 2008 Canyon College |