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Canyon College

COURSE SYLLABUS: International Marketing: Policies and Laws

Course Title: Department: Instructor: Prerequisites:

BU453 - International Marketing: Policies and Laws Business Jay Strike Carlin, PsyD, JD, MBA, MS Contact | Vita None

Course Objectives:

This course will provide the student with a fundamental base in international marketing and its application to international business. The focus of the course will center on marketing theory coupled with practical steps that can be incorporated into any business that has international dealings. Cultural differences and preconceived biases will be explored and a step by step international marketing plan will be explored in this course.

Required Textbook: Online Bookstore

The textbook that will be utilized in this course is titled "A Short Course in International Marketing" - WorldTrade Press - ISBN #: 1885073526

Course Requirements

There will be two exams, one a Midterm exam and the other a Final exam. Each exam will be essay and will focus on the material outlined in the textbook. The exams are expected to be completed no later than the last day of the week on week five and the last day of the week on week eight respectively.

• Exam One will be a Midterm exam and will cover Chapters 1 - 9.

• Exam Two will be a Final exam and will only cover material presented in Chapters 10 16. This is not a comprehensive examination and will only cover the last six chapters of the text.

There will also be written assignments required for this class and each of these written assignments are developed from material in the textbook. It is hoped by completing these written assignments, that the student will be provided additional insights into the course materials and will provide excellent study tools for both the Midterm and Final Examinations. Each written assignment should adequately demonstrate that the student has a solid understanding of the materials presented in the text.

Course Schedule:

Week One:

• Chapter One - Marketing Basics
• Chapter Two - Elements of the Market Place

Written Assignment #1 - Covering Chapters 1 & 2

Week Two:

• Chapter Three - The Dimensions of International Marketing
• Chapter Four - International Trade
• Chapter Five - The Role of Government

Written Assignment #2 - Covering Chapters 3, 4 & 5

Week Three:

• Chapter Six - The Role of Cultural Forces
• Chapter Seven - Developing Products for the Foreign Market

Written Assignment #3 - Covering Chapters 6 & 7

Week Four:

• Chapter Eight - Market Research
• Chapter Nine - Preparing for Market Entry

Written Assignment #4 - Covering Chapters 8 & 9

Week Five:

• Midterm Exam

Week Six:

• Chapter Ten - Developing Distribution
• Chapter Eleven - Advertising and Promotions

Written Assignment #5 - Covering Chapters 10 & 11

Week Seven:

• Chapter Twelve - Making Contact
• Chapter Thirteen - Staffing the New Market

Written Assignment #6 - Covering Chapters 12 & 13

Week Eight:

• Chapter Fourteen - Evaluating Performance
• Chapter Fifteen - The Marketing Plan
• Chapter Sixteen - The Marketing Adult

No written assignment - Prepare for Final Exam

Written Assignments:

Written Assignment #1 - Chapters 1 & 2

• Discuss the five traditional marketing functions.

Written Assignment #2 - Chapters 3, 4 & 5

• Describe what is meant by the term Xonophobia, specifically in relation to international marketing.

Written Assignment #3 - Chapters 6 & 7

• Describe what is meant by the term ISO and how does this term relate to international marketing?

Written Assignment #4 - Chapters 8 & 9

• The term positioning is often used by marketing executives to describe their products in the marketplace. Please define positioning and give examples of this concept.

Written Assignment #5 - Chapters 10 & 11

• When a marketeer encounters difficulty gaining entry into a particular market, they may enlist various strategies to overcome these obstacles. Please describe several ways to overcome these barriers.

Written Assignment #6 - Chapters 12 & 13

• Please describe the three basic forms that an organization can take when designing an overseas operation.

Grading Procedure:

Midterm Examination Final Examination Written Assignments

40% 40% 20%

90 – 100% 80 – 90% 70 -80% 60 – 70% Below 60%

A B C D F