BU460 - Management: Policy and Strategy
Business
Aysar Philip Sussan, D.B.A. E-Mail - Vita
(386) 788-0090
Welcome to BU460 - Management: Policy & Strategy
I hope that this course will not only be a learning experience for you, but will be an interesting class and fun in the process. If you need to talk to me, you will find me at my desk during the day (Eastern-Time).
I plan to be an active participant in class discussion. My responsibility as the professor is to facilitate discussion, I will act as mentor/coach. If you have any question or concerns, feel free to post the question to the appropriate discussion board or e-mail me personally at: sussan@canyoncollege.edu or asussan@cfl.rr.com
Hitt, Ireland and Hoskisson. (2007) Strategic Management, Competitiveness and Globalization, (7th) ed, South-Western Company. ISBN13: 9780324405361 ISBN: 0324405367
Course Description:
This course explores the issues of defining corporate mission, objectives, and goals. Participants focus on the SWOT analysis to identify and create competitive advantage in a global context. The course emphasizes strategy formulation, implementation, and control, and regulatory issues faces any business environment and the need for leadership for a successful management of strategic change.
Course Objectives:
The student will learn the strategic management process, stakeholders, and corporate mission.
The student will learn various techniques to identify industry opportunities and threats, external & internal analysis.
The student will learn about strategic choice (SWOT) and building competitive advantage through functional level strategy.
The student will learn about tactical decisions in business-level strategy, strategy in global environment, corporate strategy, strategic alliances, diversification, and restructuring the corporation.
Finally, the student will learn about designing organizational structure, control system, leadership, and innovation.
ASSIGNMENT SUMMARY:
BU460 will involve various components: reading assignments, discussion questions; application assignments; participation; and, of course, the term paper (Project).
Reading Assignments:
Weekly reading assignments require students to read the assigned chapters. I do not expect students to read each chapter word for word. I do expect, however, that students have a general understanding of the concepts covered throughout the various chapters. Reading Assignments will be listed under ASSIGNMENTS.
Discussion Questions: 30%
The student is required to respond to topic-related discussion questions. These questions will be provided weekly. Grading of responses will be based on content, grammar, and punctuation. Although a specific length is not mandated, responses should be well thought out and add value to the class discussion. (Due Day 4...Thursday)
Application Assignment: 20%
The application component of BU460 involves, summarizing concepts (chapters) discussed during the week. Then students are asked to apply any concept / theory that was discussed throughout the week (in textbook or class discussion). Again, a specific length is not mandated; but, responses should be well thought out and add value. (Due Day 6...Saturday).
Attention
***Please note the due date for both Discussion Questions and Application Assignments. Late postings will result in a reduction of (5) points per day.
Participation: 10%
It is extremely important to generate ideas and participate in class discussion. Students are required to participate in at least four out of every seven days... (Submitting of discussion questions or application assignment does not count as part of participation.) participation includes adding new thoughts as well as commenting on fellow student responses to issues related to Policy and Strategy. The understanding and application of concepts is best reinforced by communicating with others. I will be the observer / facilitator of this process and will be assessing your contributions to the topic-related discussions. From time to time, I will interject comments; but, for the most part, the discussions will be left to the class.
Term Paper (Project): 40%
The project is a critical component of BU460. It is a significant portion of your final grade. The Term Paper (Project) can pertain to any concept related to Management: Policy & Strategy. The student may elect to choose a topic based on educational, personal, or professional interests; however, it should be tailored toward an area specific to Strategic Management. The specific topic is at the discretion of the student.
The paper should be a minimum of 10-12 pages in length, excluding the cover sheet, abstract, table of contents, data, and references. A minimum of eight references is required. It should also be typed according to APA guidelines. The Publication Manual of the American Psychological Association (APA). The project will be graded based on content, identify specific organization, identify the SWOT analysis and using data to support the findings, current references (2002-Present), grammar, and punctuation.....as well as APA format.
Topics for the paper (Project) should be submitted for approval no later than day 7 (SUNDAY) of week one; the actual paper (project) is due day 1 (MONDAY) of week eight. It should be submitted as a word file to me, I will grade the document, and return (via e-mail) with specific comments.
If completed, the paper may be submitted early.
Week One
Reading Assignments:
Chapter 1 "Strategic Management and Competitiveness"
