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Canyon College

COURSE SYLLABUS: BU553 - Global Strategy Management

Course Title:	BU553 - Global Strategy Management
Department:	Business
Instructor:	Howard Storfer, BS, MBA, E-Mail -- Vita

Required Texts  Online Bookstore

Yip, George S., Total Global Strategy II (Updated for the Internet and Service Era), Prentice- Hall, Inc., Upper Saddle River, NJ 07458; 2003, ISBN #: 0130179175

Grosse, Robert E., ed., Thunderbird on Global Strategy, John Wiley & Sons, Inc. NY, NY 10158-0012; 2000, ISBN #: 0471326062

Note: The Total Global Strategy (TGS) book is the “how-to” book in this course. The Thunderbird (TB) book is the “selected topics” in Global Strategy book. They will be used together to give a full and complete study of Global Strategy Management.

Instructors Background:

A Bachelor's of Applied Science in Industrial Technology from the University of Michigan; A Master's of Business Administration in International Management from the American Graduate School of International Management (commonly known as--Thunderbird) in Glendale, AZ in 1987. While there she had classes in International Marketing, International Law, Countertrade, and International Trade Administration. The instructor has worked over 20 years for four multinational corporations and worked internationally. She has worked in International Sales, International Marketing, International Operations and International Project Management. She has taught in an MBA-Global Management programs were she specializes in Global Marketing, Global Operations and International Project Management. She has worked in Mexico and China. In addition, she has visited and studied Mexico's, Japan's, and China's business environments. Her regions of interest are Latin American especially Mexico and Asia especially Japan.

Course Purpose:

The purpose of this course is to provide a basis for understanding the global business environment and how to plan and implement a complete and effective Global Strategy for any company. Unlike other graduate level strategy classes that have only one chapter on Global Strategy, this class is totally about Global Strategy.

The global business environment has increasingly influenced our professional, business and personal lives. This phenomenon has been "turbo-charged" since the mid-1990 due to the skyrocketing popularity of the Internet. It can make any company a global company instantaneously.

The key to staying current with today’s business environment is to understand domestic and global business practices and strategy. Successful completion of the course will give you that very useable ability in just eight weeks.

Course Scope:

This course encompasses the entire spectrum of Global Strategy, including theory and implementation planning. In addition, it includes special topics such as Intellectual Property Management, Knowledge Management, International Legal Issues, Global Supply Chain Management, International Finance, International Marketing, International Governance Issues, Global Strategic Alliances, and Global Informational Management. This is not an easy course; there are 25 Chapters and 585 pages to be covered in 8 weeks, in addition to a 15-20 page Global Strategy Final Project.

ASSIGNMENTS:

Assignment	Chapters & Pages	Topic
1 – Reading Assignment	Chapters 1 - 2, in TGS Pages: 1 - 113 Chapter 3 in TB Pages: 45 - 87	TGS – Understanding Global Strategy TGS – Diagnosing Industry Globalization Potential TB - Strategic Choice under Knowledge Competition
1 - Written Assignment	Pages: 25 & 61, 253-275 in TGS	Introduction of who you are and what you do. Answer Questions in TGS Chapters 1 & 2 Review TGS Chapter 11 and Sections A & B for your final project.
2 - Reading Assignment	Chapters 3 & 4 in TGS Pages 64 - 106 Chapter 6, 7 Pages: 153 - 191	TGS - Building Global Market Participation TGS – Designing Global Products and Services TB - Global Product Development TB - Global Supply Chain Management
2 - Written Assignment	Pages: 86 & 105, 253 - 255 in TGS	Answer Questions in TGS Chapters 3 & 4 Chapter 11, Sections C & D for your final project.
3 - Reading Assignment	Chapters 5 & 6 in TGS, Pages: 228 - 339 Chapters 5 & 9 in TB Pages: 110 - 150, 221 - 246	TGS - Locating Global Activities TGS - Creating Global Marketing TB - Comparative Corporate Governance (skim) TB - Global Financial Strategy in the 21st Century
3 - Written Assignment	Pages: 136 & 169, 255 - 258 in TGS	Answer Questions in TGS Chapter 5 & 6 Chapter 11, Sections E & F for your final project..
4 - Reading Assignment	Chapters 7 & 8 in TGS Pages: 171 - 221. Chapter 2 & 12 in TB Pages: 33 - 45, 308 - 328	TGS - Making Global Competitive Moves TGS – Building the Global Organization TB - Transformational Management TB - Global Strategy for Developing Cross-Cultural Competence
4 - Written Assignment	Pages: 180 & 217, 258 - 262 in TGS	Answer Questions in TGS Chapter 7 & 8 Chapter 11, Sections G & H for your final project.
5 - Reading Assignment	Chapters 9 - 10, Pages 222 - 252 Chapter 4 in TB Pages 88 - 109	TGS – Regional Strategy TGS – Measuring Industry Drivers and Strategy TB – Managing Global Strategic Alliances
5 - Written Assignment	Pages 236 & 251, 262 - 268 in TGS	Answer Questions in TGS Chapter 9 & 10 Chapter 11, Sections I & J and conclusion for your final project
6 - Reading Assignment	Chapters 8 & 11 in TB Pages 192 - 220, 279 - 307.	TB - The Transnational Experience: Legal Issues TB – Managing Intellectual Property Abroad
6 - Written Assignment	Pages 269 - 271 in TGS	Chapter 11, Intellectual Property Issues and Global Strategic Alliances
7 - Reading Assignment	Chapters 10, 13 & 14 in TB Pages: 249 - 278, 328 - 344	TB - The Key to Managing Information Globally TB - This is not your Father’s International Business TB - Conclusion
7 - Written Assignment		Finish Topics for Final Project, such as Future Projections, Global Information Technology, etc. and Conclusion and Recommendations
8		FINAL PROJECT Due (500 /1000 points)

Final Project Assignment:

This Final Project Assignment will mostly follow the guide outlined in Chapter 11 of Total Global Strategy II. However, it must also include sections on the special topics presented in Thunderbird on Global Business Strategy; including but not exclusive to global information technology strategy, intellectual property strategy, legal issues review, global financial strategy, global currency strategy, training, global strategic alliances, cross-cultural strategy, etc. The project should be approximately 15 - 20 pages in length excluding references. It should be written in a professional manner, as it would be if it were presented to the Senior Management Staff or the Board of the company used in the project. It should be formatted as in Chapter 11, with special sections for the special topics in the body of the project paper or as an addendum. It is worth 500 of the 1000 points available in the class. The final project will be graded and returned within one week of submittal.

Weekly Written Assignments:

This is the other 500 of the 1000 points that is possible in the class. The 5 weeks of answers from the TGS chapters are worth 100 points each. They should be about 1-3 pages per chapter. The Introduction of who you are and what you do should be about half a page long and helps me understand your background as it relates to the class material. It is worth 0 points, however, I believe it is that important to the class’s success. The other weekly written assignments should be about 3 pages long, and will be incorporated into your final project assignment. Some sections maybe more than 3 pages long, depending on the topic.

Additional Resources:

If you desire it, I can e-mail you a list of web sites that may be helpful in researching and writing your Final Project Assignment. It can be a worthwhile research and learning tool.

Grading Criteria (of 1000 pts.):

A	= 93 - 100%	930 - 1000 points
A-	= 90 - 92%	900 - 929 points
B+	= 88 - 89%	880 - 899 points
B	= 83 - 87%	830 - 879 points
B-	= 80 - 82%	800 - 829 points
C+	= 78 - 79%	780 - 799 points
C	= 73 - 77%	730 - 779 points
C-	= 70 - 72%	700 - 729 points
D	= 60 - 69%	600 - 699 points
F	= Below 60%	599 or less points

"Learning is not attained by chance. It must be sought for with ardor and attended to with diligence."
- Abigail Adams