This course is a comprehensive examination into e-commerce. Covers the skills and knowledge to develop and implement e-commerce marketing activities for businesses conducting transactions in an online environment.
Learning Objectives:
The student will:
Understand how the Internet has influenced commerce.
Explain what legal issues are relevant in e-business.
Explain the importance and difficulties of customer service in e-business.
Understand the importance of customer relations.
Describe marketing strategies used in e-business.
Describe the importance of distribution systems used in e-business.
Describe the importance of technology on e-business.
Explain how e-business organizations maintain a competitive edge.
List the motivating factors behind a consumer’s use of e-business.
E-Marketing, Fourth edition, by Judy Strauss, Adel El-Ansary, and Raymond Frost. Prentice-Hall (Pearson), 2005/2006. ISBN: 0131485199
Supplementary Resources:
The students are encouraged to become familiar with other sources, especially those located electronically.
Assessment:
Read 6 case study assignments covering different aspects of E-Marketing within the business environment.
Write a twelve page Reflective Paper on E-Marketing using the APA style (5th Edition).
Academic Requirements:
All students are expected to "attend" the course by completing all course assignments in an academic manner and with complete preparation.
Grammar, punctuation, spelling and overall composition will be including in the grading of all assignments.
Students are required to complete each unit within a one-week time frame. At the students request, and successful completion of a unit in less than one week, the instructor will provide students with subsequent units of homework in advance.
Plagiarism will not be tolerated.
Method of Instruction:
BU612 – E-Marketing is a distance-learning course offered through Canyon College. Because this class is a partially self-paced program in that you may complete a specific weeks work at anytime during that week timeframe, it is essential that the student review all available materials located in the text, classroom, e-mail, and syllabus. Course examinations will be administered on-line during the fourth and eighth weeks of class. Prior to the submission of the first assignment each student is required to submit via e-mail to the instructor the following information:
Name, e-mail address, course expectations, professional work experience, educational background and anything else you would like the instructor to know about you.
Course Schedule and Assignments:
Week 1
Unit 1: Read an academic article or case on the importance of the Internet on e-commerce. Submit a two-page analysis of the materials read.
Week 2
Unit 2: Read an academic article or case on the importance of technology on e-commerce. Submit a two-page analysis of the materials read.
Week 3
Unit 3: Read an academic article or case on the legal issues that are involved when e-commerce is concerned. Submit a two-page analysis of the materials read.
Week 4
Unit 4: Submit a detailed description of the Reflective/Term Paper you have chosen covering a topic in E-Marketing, including the purpose of the study and the limitations of the study. This can be done in two to three pages. Wait for the professor’s comments.
Week 5
Unit 5: Read an academic article or case on e-commerce business strategy. Submit a two-page analysis of the materials read.
Week 6
Unit 6: Read an article or case on international e-commerce. Submit a two-page analysis of the materials read.
Week 7
Unit 7: Read an article or case on the marketing strategies used in e-commerce. Submit a two-page analysis of the materials read.
Week 8 - Final
Unit 8: Submit your twelve-page Reflective Paper to the instructor. Wait for the professor’s comments.
Grading criteria:
Readings:
50%
Reflective Paper:
50%
* This syllabus is subject to change at the discretion of the instructor.
