Take your Marketing in Health Care Environments course online today!
Home / FAQs / Online Degrees / Certificate Courses / Admission Policies / Student Services / Request Info.

Canyon College

online Marketing in Health Care Environments course at Canyon College

COURSE SYLLABUS: Marketing in Health Care Environments


Course Title:
Department:
Instructor:
Phone:
FAX: 		Marketing in Health Care Environments
Health Sciences
Steven Guillotte, MBA E-Mail - Vita
(504) 764-4065
(504) 764-4064


Course Description
Course Objectives
Required Texts
Weekly Assignments Objectives

Grades
Student Responsibilities & Instructor Availability
Course Policies

E-Mail


I. Course Description: Marketing in Health Care Environments

This course provides a basic understanding of the role of public relations and marketing activities in the realm of health care today, with a particular focus on principles of activities performed by staff that are directed and evaluated by health care administrators. Public relations discussions include dealing with the media, referral and contact agencies, and consumers and their families. Marketing discussions will include principles of marketing activity that contribute to positive promotion for census and reputation of health care services.

Return to Top

II. Course Objectives

At the conclusion of this course, students will be able to:
Return to Top

III. Textbook: Online Bookstore

Berkowitz, Eric, N. (1996). Essentials of Health Care Marketing. Aspen: ISBN 0-8342-0687-0

Return to Top

V. Grading

The grade you receive in this course reflects your performance in the following areas:

Chapter Problems
The response to the end of the chapter problem should be 2 to 3 paragraphs in length. Each end of the chapter problem is worth 10 points for a total of 270 possible points; 73% of grade

Mid-Term Grade
Mid-term grade will consist of end of chapter problems assigned in weeks 1 thru 4 assignments from chapters 1, 2, 3, 4, 5, 6, 7, and 8. Mid-term grade will consist of 160 possible points.

Final Project
The final project will consist of a marketing plan to be done on a product or service for the organization that you work for or an organization that you are familiar with. This marketing plan has to be health care related. The marketing plan is worth 100 possible points; 27% of grade. The marketing plan should be 10-15 pages in length and should contain items and follow the format shown on one of the two Web sites below. The following resources can be used for setting up marketing plans. These sites provide marketing plan templates.

BPlans
More Business

The following is the format that should be used for the final project:

Marketing Plan Format

1.0 Executive Summary

2.0 Situational Analysis

2.1 Market Summary
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Alternative Providers
2.4 Services Offered
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategy Pyramid
4.0 Financials
4.1 Breakeven Analysis
4.2 Sales Forecast
4.3 Expense Forecast
4.4 Contribution Margin
5.0 Controls
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Plan
Total 370 Points

A = 333 - 370 points
B = 296 - 332 points
C = 259 - 295 points
D = 222 - 258 points
F = 221 points or less

Return to Top

VI. Student Responsibilities & Instructor Availability

Student Responsibilities:
1) Complete text and other readings as assigned
2) Complete and send answers to end of chapter problems as assigned to instructor each week
3) Complete final project as assigned

Instructor Availability
The instructor may be contacted at any time through the e-mail address above or office phone number above and will respond within 24 hours.

Return to Top

VII. Course Policies

On-Line Participation. Since this course is offered over the Internet, which allows students to participate at "any time, any where," it is important to plan your time carefully. Students are expected to sign in to the class conference forum at the beginning of each week, and to send required assignments to the instructor by the due dates. Students are expected to make use of the Internet information available that will enhance learning in the course, and also to make contact professionally and collegially with other students enrolled in the course.

Course Week and Due Dates. Monday is the first of the course week, and Sunday is the last day of the course week. Assignments scheduled for completion during a class week should be sent to the instructor via email or fax by the end of the day Sunday, determined by your own time zone. If a student is sending assignments through the postal service, please make prior arrangements with instructor, as there is no postal delivery on Sunday. The student is to understand that unless the instructor authorizes a time extension, all assignments received past its due date will receive a grade score penalty. The student will receive a confirmation of receipt from the instructor within 72 hours of sending the assignment. I the instructor has not replied within 72 hours to the student, it is the student's responsibility to follow-up on all submitted assignments and email messages sent to the instructor.

Submitting Assignments. Students may prepare work in MSWord, Word Perfect, Excel (any Version), or Lotus and send as an email attachment. Please include name, reply address, title of assignment, title of course, and date submitted on the document itself, in addition to the email text. Please put "HS330" in the subject line of your email.

Late Assignment Penalties. Weekly assignments must be received by the instructor no later than Sunday midnight (your time zone) of the week assigned. Assignment received after the due date (late homework) will incur a point penalty at the discretion of the instructor. Point penalties for late work may range anywhere from a few points deducted from final score to possible zero points as final score for the entire assignment. Students who anticipate that their schedule may cause work to be submitted after due date are advised to contact instructor at least Sunday of the online term will be accepted. No extension will be granted without prior contact with the instructor, and without at least seven days advance notice. Instructor discretion regarding point penalties for any late work will be considered final.

Absentee Policy. While this course is designed to be completed through independent study, "attendance" is recorded through assignment submissions in a timely manner to the instructor's email address (or via post or fax), and through discussions question post where requested. However, please not that any student who has not participated (completed assignments) for 14 consecutive days without prior discussion with the instructor regarding such absence shall be recommended form administrative withdrawal. The school shall make recommendations to the instructor as to what action if any will be taken.

Academic Honesty. Canyon College policies are in effect. All work be your own, unless the instructor authorizes collaboration, in which case you must, in writing, acknowledge the help you have received, Presenting as one's own the works, ideas, or expressions of another in any form is cheating through plagiarism, and will not be tolerated. The claim of ignorance is no excuse.

Return to Top