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Canyon College

COURSE SYLLABUS: Intro to the Resort and Casino Industry

Course Title: Department: Instructor:

HT307 - Intro to the Resort and Casino Industry Resort and Casino Management Marco A. Albarran, MBA, BS, CHRIE E-Mail Vita

COURSE DESCRIPTION:

Offers a complete approach to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment management, and marketing that deal with the unique nature of resort business. The course also examines the future and the impact of the condominium concept, time-sharing, technological change, and the increased cost of energy and transportation.

COURSE OBJECTIVES:

1. Differentiate resort management from the management of other types of hotels.
2. Trace the evolution of the resort form.
3. Identify the economic, social, and environmental considerations in the resort planning and development process.
4. List the steps in the resort planning and development process and the participants involved, emphasizing the role of management.
5. Distinguish facilities planning for resorts from that of other types of hotels.
6. Outline the characteristics of the leisure market.
7. Present alternative planning concepts for resorts, and point out special planning considerations for elements common to all resorts.
8. Discuss the factors limiting the range of recreational activities that can be offered by a resort.
9. Summarize the site requirements, financial aspects, and management requirements of the major resort recreational activities.
10. Understand the basic organizational concepts and the purpose and functions of the human resources or personnel department.
11. Understand the importance of effective guest relations.
12. Describe front-of-the-house operations and functions.
13. Define the relationships between heart-of-the-house departments and the services they provide.
14. Contribute to the development of a resort safety and security program, and give examples of security policies and procedures from actual hotel operations.
15. Understand the four basic steps in the risk and insurance management process.
16. Design a marketing strategy and appraise the media, methods, and materials used in resort advertising and promotion.
17. Measure profitability and outline profit planning procedures.
18. Demonstrate methods of evaluating investment alternatives.
19. Evaluate problems facing resort managers in the future, and analyze alternate sources for resort financing.
20. Identify trends in resort design and technology.

The time frame for this course is eight (8) weeks.

Required Text: Online Bookstore

Resort Development and Management, Second Edition by ISBN #: 0866121129
© 1988; Softbound. Author: Chuck Y. Gee, Dean, School of Travel Industry Management, University of Hawaii

COURSE ASSIGNMENTS

Weekly written course assignments consist of answering questions and completing the Internet Exercises in narrative form. Answers to questions must be typed, double- spaced, and numbered or work will be returned for proper numeration of answers.

Week One
Read and answer questions:

Chapter: 1 The Resort Concept
Chapter: 2 Resort History
Chapter: 3 Special Considerations in Planning and Development

Week Two
Read and answer questions:

Chapter: 4 The Process of Planning and Development
Chapter: 5 Planning the Facilities

Week Three
Read and answer questions:

Chapter: 6 Major Recreational Activities and Facilities
Chapter: 7 Personnel Organization and Human Relations
Midterm review chapters 1-7

• Submit a brief outline of your research project

Week Four

• MIDTERM on Chapters 1 through 7

Week Five
Read and answer questions:

Chapter: 8 Front-of-the-House Management
Chapter: 9 Heart-of-the-House Management I: Food and Beverage, Housekeeping Laundry and Dry-Cleaning Operations

Week Six
Read and answer questions:

Chapter: 10 Heart-of-the-House Management II: Plant, Grounds, Energy, Accounting, and Purchasing
Chapter: 11 Security, Safety, and the Management of Risk
Chapter: 12 Resort Marketing and Sales Promotion

Week Seven
Read and answer questions:

Chapter: 13 Managing the Resort Investment
Chapter: 14 Resorts: Retrospect and Prospects
PROJECT DUE
Final Review

Week Eight
FINAL EXAM Comprehensive

RESEARCH PROJECT
General Information:

• Minimum of 5 pages typed and professionally presented
• Include all information possible, including pictures, brochures, web pages, organizational charts.
• Must have Introduction, Table of contents, organizational chart, conclusion and personal opinion
• Must have contact business cards, date of appointment, and everyone you spoke to. Please send a thank you note to your contacts. We will use these contacts for future extern/site tour sites
• Please find out and get owner’s name and contact information.

Objective:
To visit and evaluate a lodging facility, implementing all aspects learned in your coursework.

Interview the following: Required: General Manager and/or Assistant General Manager Optional managers to see and interview: Human Resources Food and Beverage Front Desk Sales & Marketing Engineering

Some areas to target as per your interviews:
Property info
Hotel organization w/ a chart (if non provided, please create one)
Chain affiliations/ Management Company/Franchise/Independent Owner
Standards
Ethics
Mission Statement
Organizational Goals
ADR
Occupancy %
Demographics (target market)
Customer Service/Feedback
Reward Programs
Incentives
Turnover

Assignments and Writing

At the undergraduate level, students are expected to have an advanced writing style; therefore, all written assignments must be typed on a computer in an organized format of your choice as long as it is appropriate for the information being presented. Because effective communication is a primary element of success in today's competitive business environment, spelling, grammar and punctuation will be strictly enforced and graded as part of the assignment. Exceptions will not be made.

Plagiarism is unquestionably the worst academic violation a student can commit. If you are caught utilizing material without proper reference or citation, you will receive an automatic failing grade for this course. All references must be cited as a footnote or endnote utilizing any acceptable style of your choice. If you have any questions in this area, please contact me.

All assignments must be turned in on time to receive full credit. Please make prior arrangements for unusual circumstances.

Grading

The course grading criteria is as follows:

Mid-Term Homework Project Final Exam TOTAL

25% 25% 25% 25% 100%

100 – 90 89 – 80 79 – 70 69 – 60 Below 60

A B C D F

Final Note

I look forward to assist and instruct you in this course. Should you have any questions, please feel free to email me at your discretion. I wish you the best in your studies.

M. Albarran