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Canyon College

COURSE SYLLABUS: Hospitality Management

Course Title: Department: Instructor:

HT368 - Hospitality Management Hospitality and Tourism Marco A. Albarran, MBA, BS, CHRIE E-Mail | Vita

COURSE DESCRIPTION:

This course takes a management perspective in introducing students to the organization and structure of hotels, restaurants, clubs, cruise ships, and casino hotels. There are chapters on business ethics, franchising, management contracts, and areas of management responsibility such as human resources, marketing and sales, and advertising.

COURSE OBJECTIVES:

Upon successful completion of the course, the student will be able to:

1. Define "service" and summarize how service businesses differ from manufacturing businesses.
2. Summarize reasons people travel and describe travel trends and types of travel research.
3. Describe in general terms the makeup and size of the lodging and food service industries and identify advantages and disadvantages of a career in hospitality.
4. Describe in general terms the size of the restaurant industry and list restaurant industry segments.
5. Give examples of guest menu preferences in various parts of the United States and the rest of the world, describe menu categories, and summarize the importance of menu design and menu pricing.
6. Explain various ways hotels can be owned and operated, distinguish chain hotels from independent hotels, and explain how hotels can be categorized by price.
7. Distinguish a hotel's revenue centers from its cost centers.
8. Compare equity clubs with corporate or developer clubs.
9. List and describe types of meetings typically held in lodging facilities.
10. Explain how a cruise ship is organized and describe the development of the cruise industry.
11. Summarize the history of gaming and describe casino hotels and casino operations.
12. Describe the basic tasks of managers and trace the development of management theories.
13. Identify current labor trends affecting the hospitality industry and describe elements of a good human resources program.
14. Distinguish marketing from selling and explain how a marketing plan is developed.
15. Explain why hotel management companies came into existence and describe elements of a typical hotel management contract.
16. Describe types of franchises and explain how franchising works.
17. Give examples of different viewpoints concerning morality, contrast deontology with utilitarianism, and explain the concept of ethical relativism.

The time frame for this course is eight (8) weeks.

Required Text: Online Bookstore

Textbook:
Hospitality Today: An Introduction Fourth Edition by Rocco M. Angelo, CHA,
Florida International University, 2001, softbound
ISBN #: 0866122222

COURSE ASSIGNMENTS

Weekly written course assignments consist of answering questions and completing the internet Exercises in narrative form. Answers to questions must be typed, double- spaced, and numbered or work will be returned for proper numeration of answers.

Week One
Read and answer questions:

Chapter: 1 Service
Chapter: 2 The Travel and Tourism Industry
Chapter: 3 Hospitality Careers

Week Two
Read and answer questions:

Chapter: 4 The Restaurant Industry
Chapter: 5 Restaurant Organization

Week Three
Read and answer questions:

Chapter: 6 The Hotel Industry
Chapter: 7 Hotel Organization
Midterm review chapters 1-7

• Submit a brief outline of your research project

Week Four

• MIDTERM on Chapters 1 through 7

Week Five
Read and answer questions:

Chapter: 8 Club Organization and Operation
Chapter: 9 Meetings Industry

Week Six
Read and answer questions:

Chapter: 10 The Cruise Industry
Chapter: 11 Casino Hotels
No Chapter 12
Chapter: 13 Managing Human Resources

Week Seven
Read and answer questions:

Chapter: 14 Marketing and Selling
Chapter: 15 Management Companies
Chapter: 16 Franchising
No Chapter 17
PROJECT DUE
Final Review

Week Eight
FINAL EXAM Comprehensive

RESEARCH PROJECT
General Information:

• Minimum of 5 pages typed and professionally presented
• Include all information possible, including pictures, brochures, web pages, organizational charts.
• Must have Introduction, Table of contents, organizational chart, conclusion and personal opinion
• Must have contact business cards, date of appointment, and everyone you spoke to. Please send a thank you note to your contacts. We will use these contacts for future extern/site tour sites
• Please find out and get owner’s name and contact information.

Objective:
To visit and evaluate a lodging facility, implementing all aspects learned in your coursework.

Interview the following: Required: General Manager and/or Assistant General Manager Optional managers to see and interview: Human Resources Food and Beverage Front Desk Sales & Marketing Engineering

Some areas to target as per your interviews:
Property info
Hotel organization w/ a chart (if non provided, please create one)
Chain affiliations/ Management Company/Franchise/Independent Owner
Standards
Ethics
Mission Statement
Organizational Goals
ADR
Occupancy %
Demographics (target market)
Customer Service/Feedback
Reward Programs
Incentives
Turnover

Assignments and Writing

At the undergraduate level, students are expected to have an advanced writing style; therefore, all written assignments must be typed on a computer in an organized format of your choice as long as it is appropriate for the information being presented. Because effective communication is a primary element of success in today's competitive business environment, spelling, grammar and punctuation will be strictly enforced and graded as part of the assignment. Exceptions will not be made.

Plagiarism is unquestionably the worst academic violation a student can commit. If you are caught utilizing material without proper reference or citation, you will receive an automatic failing grade for this course. All references must be cited as a footnote or endnote utilizing any acceptable style of your choice. If you have any questions in this area, please contact me.

All assignments must be turned in on time to receive full credit. Please make prior arrangements for unusual circumstances.

Grading

The course grading criteria is as follows:

Mid-Term Homework Project Final Exam TOTAL

25% 25% 25% 25% 100%

100 – 90 89 – 80 79 – 70 69 – 60 Below 60

A B C D F

Final Note

I look forward to assist and instruct you in this course. Should you have any questions, please feel free to email me at your discretion. I wish you the best in your studies.

M. Albarran