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Canyon College

online Resort Management course at Canyon College

COURSE SYLLABUS: Resort Management


Course Title:
Department:
Version:
Instructor:
Credits:
HT456 - Resort Management
Hospitality and Tourism
December 10, 2003
Gwen McCants-Allen, MS, BBA E-Mail - Vitae
3 Semester Credits


Welcome to Resort Management, HT456. I wish you much success as you go through this learning journey. You are welcome to e-mail me on any issue, any time and expect a quick and timely response. If you’re unsure about course standards or requirements, or if are experiencing difficulties with assignments, or if you simply need advice please contact me.

The sole purpose of a resort, in the classic sense, is to afford the users a place for escape or restoration from the world of work and daily care.

- Chuck Y. Gee
Resort Development and Marketing

PREREQUISITES

None

COURSE DURATION

8 Weeks

COURSE DESCRIPTION

This course will introduce you to the exciting, challenging and demanding world of the resort industry. The scope of the industry will be discussed along with various industries concerning the successful marketing, management and development of a resort.

REQUIRED TEXTBOOK: Online Bookstore

RESORTS: MANAGEMENT AND OPERATION
by Robert Christie Mill.
New York: Wiley and Sons, Inc., 2001.
ISBN-13: 9780471361886   ISBN: 0471361887

COURSE OUTLINE-MAJOR TOPICS TO BE COVERED IN THE COURSE
  1. Resorts: An Introduction
  2. The Resort Guest
  3. Recreational Amenities: Development And Management
  4. Design Principles
  5. Mountain-Based Resorts
  6. Water-Based Resorts
  7. Golf-And Tennis –Based Resorts
  8. Marketing The Resort Experience
  9. Resort Operations
  10. Resort Economics
  11. Guest Activity Programming And Format
  12. Program Management And Evaluation
  13. Spa Development and Operations
  14. The Future of Resorts
COURSE ASSIGNMENTS-DUE DATES
All assignments are due by 12:00 a.m. (midnight) Eastern Standard Time on Saturday.

Week
Chapters
Topics
Assignment

1 Chapters 1, 2 Resorts: An Introduction
The Resort Guest
Quick Getaways
1.1, 1.2, 1.3, 1.4,
2.2, 2.3, 2.5, 2.7
2 Chapters 3, 4 Recreational Amenities: Development and Management
Design Principles
Quick Getaways
3.2, 4.4
3 Chapters 5, 6 Mountain-Based Resorts
Water-Based Resorts
Quick Getaways
5.1, 5.3, 5.8, 6.1
4 Two (2) Article Reviews Any Resort Management Topic of Interest Two (2) Article Reviews
(See details below)
5 Chapters 7, 8 Golf - And Tennis-Based Resorts
Marketing the Resort Experience
Quick Getaways
7.1, 7.2, 7.5, 8.1,
8.2**
6 Chapters 9, 10 Resort Operations
Resort Economics
Quick Getaways
9.1, 9.2, 9.3, 9.5,
10.2, 10.3, 10.4,
10.6
7 Chapters 11, 12 Guest Activity Programming and Format
Program Management and Evaluation
Quick Getaways
11.1, 11.2, 11.3,
11.4, 11.5, 11.6
12.3, 12.4
8 Chapter 13, 14 Spa Development and Operations
The Future of Resorts
Paper Due
Quick Getaways
13.2, 13.3, 13.4
14.1


EMAILS TO THE INSTRUCTOR

You will be emailing your weekly assignments, article reviews, research paper and final exam to me, at the designated e-mail address above. Submit these materials as attachments. I will acknowledge receipt of your materials in a return e-mail once I’ve successfully downloaded them. Please be sure your name and the course number appears in EVERY e-mail message you send – some email addresses make it impossible to determine the sender of the message.

ARTICLE REVIEW

You are required to review two (2) published articles pertaining to resorts during week four (4). The review should contain the following information:
  1. The title of the article.
  2. Name of the publication.
  3. Article Date
  4. Brief summary of the article.
  5. State at least one thing you learned.
  6. It should be no more than one (1) to two (2) pages.
THE DETAILS OF YOUR RESEARCH PAPER
  1. The paper must be typewritten and contain at least five (5) pages and no more than seven (7) pages.
  2. Use double spaced 12 point Times New Roman font.
  3. It can be on any topic included in the textbook that interests you.
  4. The textbook cannot be used as a source.
  5. It can be in APA or MLA format.
Accurately document the sources used in your paper. Always give credit for material used from any source whether you paraphrase or directly quote. Both APA and MLA are acceptable reference styles. You should use a minimum of 5 sources.

A collegiate paper is expected to have no spelling errors, grammatical errors, or reference errors.

Papers are to be written in past tense and NOT IN FIRST OR SECOND PERSON. This means no “I feel” or “we believe” declarations are permitted. Remember that the paper should answer who, what, when and where to ensure the reader understands concepts, facts and assumptions related to the information. A professional research paper is well organized and comprehensive. Use headings to help organize information followed by supported topic sentences. Be concise, accurate, and factual.

PAPER IDEAS

Choose a resort and describe its development form inception/building through the current day.

Write about a specific topic related to resort management, following one of the topics discussed in the text.

Write about trends in the resort industry.

GRADING AND COURSE LOGISTICS

Weekly Assignments-30%

Article Reviews (2)-10%

Research Paper-25%

Final Exam-35%
(Essay format, Chapters 1-14)

A=90%-100%

B=80%-89%

C=70%-79%

D=60%-69%

F=59% and Below

STANDARDS OF CONDUCT

Canyon College and your instructor view plagiarism as a serious attack on academic standards and processes. It has no place in any curriculum. As such, evidence of plagiarism will result in “F” being assigned to the offending paper (and possibly to the entire course). Further academic action may also be taken.

EXPECTATIONS

Students are expected to complete the assignments as outlined on the proposed course schedule. The above information is subject to change if unforeseen problems develop. Changes will be announced and posted on the course Bulletin Board, if they appear to be necessary. Please feel free to contact me with your questions, if any of the information given is not sufficiently clear.