Amor, Daniel. The E-Business (R)evolution, Second Edition, Prentice Hall PTR, 2002
ISBN #: 0130670391
Course Mission:
Introduce students to the concept of competing in the digital economy and to the evolution of
e-business.
Course Objectives:
Strengthen the e-business foundations underlying your business.
Tie technology to your business goals.
Integrate client software and Web-based applications into your business.
Develop the framework to architect tomorrow's e-business infrastructures.
Anticipate and plan for the impact of future changes to e-business.
Benefit from the lessons of the dot-com crash.
Recognize that in e-business the business idea is more important than technological vision.
General Education Outcomes:
GEO 1: Understand the basic concept of the Internet.
GEO 2: Define the preparations required for online business.
GEO 3: Identify the appropriate technology for online business.
GEO 4: Recognize how to avoid legal issues on the Web.
GEO 5: Evaluate marketing strategies on the Web.
GEO 6: Define and identify search engines and portals.
GEO 7: Evaluate the pros and cons of shopping and operational resources management on the
Internet.
GEO 8: Identify and define the supporting e-business components for competing in the digital
economy.
GEO 9: Evaluate interactive communication experiences.
GEO 10: Compare various Web technologies used in today's e-business world.
GEO 11: Identify and analyze the various security features available on the Internet.
GEO 12: Define Java and analyze its place on the Internet.
GEO 13: Evaluate the various imaging available on the Internet.
GEO 14: Analyze the various payment options for business via the Internet.
GEO 15: Analyze the open source community.
GEO 16: Define and identify pervasive computing.
GEO 17: Explore future possibilities of the digital economy.
Grading, Assignments, and Testing:
This is an eight week course. With weekly classes running Monday to Saturday. Students must
complete all assigned readings, exams, and assignments by the appropriate Saturday.
Students will be required to email assignments (i.e., the research paper) in a Word document
to the instructor. YOU MUST HAVE YOUR NAME AND COURSE NUMBER on the research paper.
There will be two exams: A midterm during Week #4 and a final during Week #8. The midterm
covers chapters 1-9. The final is cumulative and covers chapters 1-17, with an emphasis on
chapters 10-17. The midterm and the final are both open-book and consist of multiple-choice and
true-false questions.
Integrity: The college code of academic integrity will be rigorously enforced. Cheating of
any type (submitting another's work as your own, for example) will no be tolerated and will
result in an immediate withdrawal from the course.
Practice Quizzes. There are four practice quizzes available for you to take online. These
are optional but should provide a great tool in preparation for the midterm and the final.
The chapters have been outlined in Power Point format to aid in your own reading and note
taking. These slides are just an outline and are not meant to replace reading the text. Instead,
their design is to facilitate and enhance your own reading and note taking.
In addition to testing your knowledge with a midterm and a final, there will also be a
research paper for this course. This is discussed in more detail below.
Evaluation:
Midterm Exam:
Final Exam:
Research Paper:
40%
50%
10%
Research Paper
Objective: The research paper is designed to be a practical exercise in applying
the course topics to two online businesses: one very successful and one very unsuccessful.
Specifics:
The paper must be no less than 5 pages and no more than 10 double-spaced.
You must have 5 sources and a minimum of 8 citations.
You must use the APA Format for paper completion.
The paper is due Week #7.
Assignment: Compare and contrast the success of eBay.com to the failure of boo.com. Begin
with a brief history of each company. After that, concentrate on what eBay did correctly (and
incorrectly) and what Boo did incorrectly (and correctly). State what you might have done
differently, if anything, in the case of eBay. State what might have been done differently (if
anything could have been) to make Boo more successful.
Course Schedule:
Week #1
Read:
Chapter 1: Introduction to Internet Business
Chapter 2: Preparing the Online Business
Chapter 3: Selecting the Technology
Week #2
Read:
Chapter 4: Avoiding Legal Issues
Chapter 5; Marketing Strategies on the Web
Assignment:
Recommend Practice Exam One
Week #3
Read:
Chapter 6: Search Engines and Portals
Chapter 7: Shopping an ORM Solutions
