Take your Introduction to Public Relations course online today!
Home / FAQs / Online Degrees / Certificate Courses / Admission Policies / Class Rooms / Request Info.

Canyon College

online Introduction to Public Relations course at Canyon College

COURSE SYLLABUS: INTRODUCTION TO PUBLIC RELATIONS


Course Title:
Department:
Instructor:
Dept. Phone:
Office Phone:
Office Hours:		 JC305- Introduction to Public Relations.
Journalism and Communications
Duane Franceschi, M.S. E-Mail - Vitae
850-385-2900
800-293-2741 / Extension Code: 8183
Monday through Friday, 8:00 AM to 5:00 PM (EST)

Please print a copy of this syllabus for future reference.


Required Textbook: - Online Bookstore

Cutlip, Scott M., Allen H. Center, and Glen M. Broom. Effective Public Relations, (8th Edition). Upper Saddle River, NJ: Prentice-Hall, Inc. (2000).
ISBN #: 0135412110

Course Description:

In Introduction to Public Relations you will learn about the theory and practice of public relations, how public relations operates in organizations, its impact on publics and its functions in society. You will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. You will apply course materials to public relations program planning and management by working on a program planning project.

For those planning public relations careers, this course provides a foundation for the public relations major. The course also meets the needs of those planning other professional and managerial careers that require an understanding of public relations concepts and management practices

Requirements and Grades:


First Exam
Second Exam
Program Proposal
Final Exam
TOTAL		 Percent
30
30
15
25
100

Topics and Readings
Following are assigned readings from the text. In addition to the chapter readings, students will be required to supplement the course materials with readings articles dealing with current topics and public relations case studies.

Week 1 - Introduction to Contemporary Public Relations
Text: Chapter 1 and two other chapters chosen from Chapters 14-17 according to your interests.

Week 2 - Practitioners of Public Relations
Text: Chapter 2

Week 3 - Organizational Context
Text: Chapter 3

Week 4 - Evolution of Public Relations
Text: Chapter 4

FIRST EXAM

Week 5 - Ethics, Professionalism and Legal Considerations
Text: Chapter 5 and 6

Week 6 - Theoretical Underpinnings - Systems Theory
Text: Chapter 7

Week 7 - Media Relations
Text: Chapter 8

Week 8 - Public Issue Campaigns and Debates
Text: Chapter 9
SECOND EXAM
BEGIN PROGRAM PLANNING PROJECT

Week 9 - Process Step 1 - Defining Public Relations Problems
Text: Chapter 10

Week 10 - Process Step 1 (continued)

Week 11 - Process Step 2 - Planning and Programming
Text: Chapter 11

Week 12 - Process Step 3 - Taking Action and Communicating
Text: Chapter 12

Week 13 - Process Step 4 - Evaluating the Program
Text: Chapter 13

Week 14 - Process Step 4 (continued)
FINAL PROGRAM PROPOSAL DUE

Week 15 - Professionalism
Text: Review Chapter 5 and read two chapters from 14-17 that you did not read during the first week of the semester.
FINAL EXAM