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Canyon College

COURSE SYLLABUS: Studies in Intercultural Communication

Course Title: Department: Instructor:

JC453 - Studies in Intercultural Communication Journalism and Communications Susan M. Quade, MBA-IM E-Mail - Vita

Required Textbook: - Online Bookstore

Stevenson, Robert L., Global Communications in the Twenty First Century
Longman Publishing Group, White Plains, NY 10606; 1st ed. 1994
ISBN #: 0801304032
(http://www.ablongman.com)


Instructors Background:

A Bachelor's of Applied Science in Industrial Technology from the University of Michigan; A Master's of Business Administration in International Management from the American Graduate School of International Management (commonly known as--Thunderbird) in Glendale, AZ in 1987. While there I have had classes in Cultural Aspects of Business including International Political Economy, Diplomacy, Negotiation and Bargaining, Doing Business in Mexico and the Andrean Countries. In addition, I have taken classes in: Japanese and Chinese Culture and History, International Marketing, International Law, Countertrade, and International Trade Administration. The instructor has worked over 20 years for four multinational corporations. She has worked in International Sales, International Marketing, International Operations and International Project Management. While in International Sales and International Marketing she received special training in Intercultural Communications because she had to write communications for an International and Intercultural audience. She has taught in an MBA-Global Management programs were she specializes in Global Marketing, Global Operations and International Project Management. She has worked in Mexico and China. In addition, she has visited and studied Mexico's, Japan's, and China's business environments. Her regions of interest are Latin American especially Mexico and Asia especially Japan and China. She also designed and teaches the Cultural Awareness in Business class and the Certificate in Global Management program at Canyon College. Her second language is Spanish.


Course Purpose:

The purpose of this course is to explore the New Global Communications in the English Environment today. While the book is written for the Journalism student it addresses two major shifts in world today, technology and globalization. Both of these changes impacts everyone in the country and the world, it is not if they impact your life, the issue is how much it impacts your work and your life. Today, it is very likely that any article written or TV program shown is likely to picked up by other major media outlet anywhere in the world. Every journalist needs to know how their words and connotation will impact the city, state, nation and the world and how that the words can have anticipated and unanticipated consciences.

Communication is difficult enough when all the employees come from similar cultures, backgrounds, and use the same language. This includes subcultures of different career tracks and professional jargon. If we take this environment and include a culturally diverse workforce, it increases the complexity of communication exponentially. If we then look at different cultures using different native languages the complexity becomes even more difficult.

This class’s goal is to provide the student with a framework to understand the cultural diversity in the media so they will be effective with all types of media within the modern media environment.


Course Scope:

This course encompasses the entire spectrum of basic cultural media theory. This is not an easy course; there are 14 Chapters, 370 pages and numerous articles to be covered in 8 weeks. This includes many new, complex concepts and understanding of cultures and people totally different from your life and your experiences.


ASSIGNMENTS - Reading:

Week	Chapters & pages	Topic
1	Chapters 1&2 pages 1-54	Introduction to Global Communication and Culture
2	Chapters 3&4 pages 55-102	Global Communications and English
3	Chapters 5&6 pages 103-162	Global and English-Speaking Media
4	Chapters 7&8 pages 163-208	Western & Communism Media
5	Chapters 9&10 pages 209-260	Authoritarian & Developmental Media
6	Chapters 11&12 pages 261-316	Revolutionary Media and Global News Flow
7	Chapters 13&14 pages 317-368	Technology of Communications & Persuasive Communications
8		Final Magazine Article / Research Paper Due

ASSIGNMENTS- HOMEWORK: (See Project Plan & Weekly Assignments for details)

Week	Chapters & pages	Percentage/Topic
0		Contact Instructor for weekly list of Article subjects and Project Ideas List to Plan your Final Project due in Week 8.
1	Chapters 1&2	5% - Article 1 (write 1050- 1500 word paper) 5% - Final Project Plan – Proposal
2	Chapters 3&4	5% - Article 2 (write 1050- 1500 word paper)
3	Chapters 5&6	5% - Article 3 (write 1050-1500 word paper) 5% - Final Project Plan – Research
4	Chapters 7&8	5% - Article 4 (write 1050-1500 word paper)
5	Chapters 9&10	5% - Article 5 (write 1050-1500 word paper) 5% - Final Project Plan –Outline
6	Chapters 11&12	5% - Article 6 (write 1050-1500 word paper)
7	Chapters 13&14	5% - Article 7 (write 1050-1500 word paper)
8		50% - Final Project Plan – Final Grade will be available 7 days after all assignments are turned in

Notes on All Articles:

1. The student may propose an alternative topic to write about that covers some part of the week’s reading. The instructor must approve the alternative before it is written or accepted.
2. The article must be written in the newspaper or magazine article style.
3. Write the individual weekly article of 1050 – 1500 words (approximately 4-6 pages doubled spaced, Times New Roman Font 11).
4. Use additional research, if needed, to answer the question or present a contrasting view.

Notes on Final Project –

1. Write the paper in a magazine article style.
2. Obtain the list of topics to write the final project about from the instructor during the first week of class.
3. Choose a topic; write a paper/article proposal of about why you want to write about the subject and what you expect to learn from it. If applicable, answer why this will make you more employable or will benefit your employer due at the end of week 1.
4. Research the topic and create a bibliography due at the end of week 3.
5. Your Final Project Outline for the final paper is due at the end of week 5.
6. The complete Final Project Article is due in week 8.
7. This paper should be 5000-7500 words (approximately 10-15 pages double spaces, Times New Roman Font 11)

Class Grading Criteria (of 1000 points):

A A- B+ B B- C+ C C- D

= = = = = = = = =

93 -100 % 90 - 92 % 88 - 89 % 83 - 87 % 80 - 82 % 78 - 79 % 73 - 77 % 70 - 72 % Below 70%

930 - 1000 points 900 - 929 points 880 - 899 points 830 - 879 points 800 - 829 points 780 - 799 points 730 - 779 points 700 - 729 points 699 or less points

Administrative Notes:

All e-mails should include the course number and week number in the subject line. E-mails must be submitted weekly on course progress to remain active in the course, even if no progress was made. If a student has not contacted the instructor in two weeks, the instructor reserves the right to inactivate the student. The student will then have to petition the college and the instructor to be reactivated. The petition must include a detailed plan for completing course work.



"Learning is not attained by chance. It must be sought for with ardor and attended to with diligence." - Abigail Adams