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Canyon College

COURSE SYLLABUS: Media Planning and Analysis

Course Title: Department: Instructor: Contact Information:

JC455 - Media Planning and Analysis Journalism Sharif Muhammad, M.A. E-Mail -- Vita (248) 789-0513 (available 9 AM – 7 PM, EST – seven days a week)

I am available to you throughout the course. When trying to reach me, please try email first unless it is an urgent situation. I will check my email frequently and respond within no more than 24 hours. If, however, your message is urgent, please feel free to contact me by telephone.

There is no assigned text book. I will provide weekly lectures and you will be reviewing internet sites.

Course Description:

This course is designed to teach the student the art of media planning and analysis of the completed project and of existing media presentations. Through this course, the learner will choose one ‘product’ for which media planning will be developed.

Academic Honesty:

Both Canyon College and I trust that each student will maintain high standards of honesty and ethical behavior. All assignments submitted in fulfillment of course requirements must be the student's own work. Where outside sources are used as references, work submitted must be identified and appropriately cited.

Submission of Work

This course is divided into six units. Each unit contains a lecture, web reading and one paper. Please spell and grammar check your paper before sending. Double space your work. Put your name, the name of the course and the date of submission at the beginning of your submission.

Please send each unit as a whole – There are no examinations in this course. Your learning will be evaluated through your practical application of the theory in your written work. To ensure that you receive full point value, use specific rather than general examples in your papers.

Your Final Paper: Your final paper will be a plan for the media presentation of a product you identify. Each step along the way will build toward your successful completion of this project.

Unit 1
What is media planning?

Assignment:

1. Read the lecture posted
2. Identify one product for which you will develop a media plan for your final project. Remember, you can not use any of the ‘current’ information from the media regarding this product. If you choose to, you may ‘invent’ a product (in your imagination). Submit your product identification with two paragraphs explaining the use of the product.
3. Write 300 word paper on the value of planning your media campaign. You may use references from the internet.

Unit 2
Creative Thinking

Assignment:

1. Read the lecture posted
2. Web Assignment: Search the Web and find one web site discussing this topic and review it– send the web address and two paragraphs over viewing the web site
3. Write 300 word paper discussing the value of creative thinking. Include in your discussion a plan for formulating ideas. You may use an outline if this is useful to you.

Unit 3
Essential Groundwork

Assignment:

1. Read the lecture posted
2. Identify four primary issues required in laying effective groundwork for your project. You may use the internet and/or the lecture for ideas. Submit a minimum of two paragraphs
3. Write 300 word paper discussing your initial groundwork toward your final project.

Unit 4
Implementation Plan

Assignment:

1. Read the lecture posted
2. Web Assignment: Search the Web and find one web site discussing this media effectiveness and review it – send the web address and two paragraphs over viewing the web site
3. Write 300 word outlining a plan of implementation for media coverage. Identify all areas of the media that will prove most effective and justify your decisions.

Unit 5
Putting your Plan Together

Assignment:

1. Read the lecture posted
2. Submit a ‘draft’ of your final media presentation – words/pictures – all visual (no auditory) – This may be submitted in no more than two pages
3. Write 300 word paper explaining the expected outcome of your media presentation.

Unit 6
Putting it all together

Assignment:

1. Read the lecture posted
2. Submit your final media presentation in visual form – pictures or words. This can be no more than two pages.
   
   Submit a one page review of how you will evaluate the success of your plan. This part of your final project should be no less than 300 words.

Grading:

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6

Product Identification Paper Web Assignment Paper Primary Issues Paper Web Assignment Paper Draft of Final Presentation Paper Final Presentation

50 points 200 points 50 points 200 points 50 points 200 points 50 points 200 points 50 points 200 points 250 points

Total available points:

1500 points

GRADING SCALE:

1500 - 1450 1449 - 1400 1399 - 1350 1349 - 1300 1299 - 1250 1249 - 1200 1199 - 1150 1149 - 1100 1049 - 1000 999 - 950 949 - 900 899 - 000

= = = = = = = = = = = =

A A- B+ B B- C+ C C- D+ D D- F