Take your Advertising Campaigns course online today!
Home / FAQs / Online Degrees / Certificate Courses / Admission Policies / Class Rooms / Request Info.
Canyon College

COURSE SYLLABUS: Advertising Campaigns

Course Title: Department: Instructor:

JC475 - Advertising Campaigns Journalism Gerald Evans, Ph.D. E-Mail | Vita

Required Text: Online Bookstore

Marketing by Pride/Ferrell (Houghton Mifflin) ISBN #: 0395974844

Course Description:

This is a course in the study of Advertising for Management. The course continues the student’s interest and knowledge in Advertising Systems polices and the process emphasizing the formulation of an effective Advertising Techniques. Topics Include: Target markets, Building customer relationships, International Involvement, Social Responsibility and Ethics in Marketing and Advertising.

The course will involve the student in several learning techniques to include reading, writing, lecture, Internet, and group and individual assignments. Students will be involved in class discussions as well as group projects inside and outside the classroom. This is not a course for the student who desires memorizing information, taking exams, and having little interaction with other students. Achieving an understanding of marketing and the skills needed in the workforce of tomorrow require that a student want to learn and be willing to put forth considerable effort.

Course Objectives:

Upon successful completion of the course the student should:

1. Understand the role and relationship of Advertising to Business
2. Understand how the Targeting Mix function operates in Business Organizations for both profit and non-profit organizations.
3. Become a better-informed consumer.
4. Be able to make decisions both individually and as a team member.
5. Become aware of career opportunities in Advertising.
6. Be prepared for advanced study in Marketing and Advertising.
7. Enhance their written and oral communication skills.

Instructional Methods:

The purpose of this class is to provide the student with an understanding of the essential elements of Advertising in the business environment. Thus student analyses of reading assignments, class discussion, simulation, presentations and research completed are the primary instructional methods and student participatory activities.

Assignment and Requirements:

Grading Scale:

90 - 100 80 - 89 70 - 79 60 - 69 Below 60

A B C D F

1. Assignments: will determine 25% of the student’s final grade. Each student will be responsible for submitting Assignments during the course of the semester.

2. Class Project: A class project will determine 25% of the student’s final grade. Each student will be responsible for completing research of an advertising campaign and presenting it. The project will be evaluated on accuracy in content, understanding, creativity, and application.

3. Examinations: During the course of the semester, there will be a Mid-Term and Final Examination which will determine 50% of the student’s final grade. Exams will be essay, multiple-choice, and true-false type questions.

Schedule of Meetings, Readings, Preparations, Exams, Articles, ETC.:

Tentative Schedule: The following schedule will be followed as closely as possible. If adjustments are necessary, the class will be notified of such changes. If the following schedule is not completed, the exam grade averages will be adjusted accordingly.

Session/Week #1 Chapter 1

Introduction to Course, Page 14 Building Customer Relationships Case 1.2 AutoZone

Session/Week #2 Chapter 2 Understanding the Strategic Planning Process on Page 27

Session/Week #3 Chapter 2 QUIZ

Submit Answers to t questions on page 75 and 76; Read Case 3.2 and answer questions.

Session/Week #4 Chapter 4

Social Responsibility and Ethics in Marketing

Session/Week #5 Chapter 8

Consumer Buying Behavior

Session/Week #6 Mid Term Exam

Page 242; Submit answers to Case 9.1

Session/Week #7 Product Decision Research Project #1

Submit answers to CASE 10.1 on page 266.

Session/Week #8 Appendix A: Careers in Marketing

Explain in a detailed written paper the benefits of Careers in Marketing/Advertising.

Session/Week #9 Appendix B

Project #2: Explain Markdowns and how they are used in Advertising/Marketing.

Session/Week #10 Final Exam

Final Exam –Complete the questions on Page B-9 and submit your answers.