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Canyon College

online Law of Marketing course at Canyon College

COURSE SYLLABUS: Law of Marketing

Course Title:
Department:
Instructor: 		LS384 - Law of Marketing
Legal Studies
George E. Guay III J.D. E-Mail - Vita


TEXT: Online Bookstore

The Law of Marketing, Lynda J. Oswald, West/Thomson Learning, 2002
ISBN #: 032400902X

Course Description

During this course, students will examine the range of topics associated with marketing in the United States. Those topics include, but are not limited to, commercial speech, consumer protection, franchiser-franchisee relationships, contracts and intellectual property.

Course Requirements:

The final grade will be based on written chapter reviews a student has to prepare on each chapter of material read (70%) and on a research paper (30%).

Chapter Reviews:

Once a student finishes reading a chapter of material, the student has to prepare a typewritten (double-spaced) review of that chapter.

That review must:
Identify the main theme of the reading in one or two paragraphs
Provide ten points from the reading that support the main theme (with page numbers)
Identify and define five critical terms from the reading
Provide answers to the following questions (two or three paragraphs per question):
Did what you read contradict something that you believe and in what way?
Do you think that what you have read is reliable; why or why not?
In what way did the reading relate to your own experiences?
Canyon College is committed to non-discrimination of handicapped person as specified in Section 504 of the Rehabilitation Act of 1973. Students who qualify as handicapped under this act should notify the instructor at the beginning of the term so that reasonable accommodations can be made when warranted.

Academic Dishonest:

Any form of academic dishonesty is regarded as a very serious violation of college regulations. Any student suspected of engaging in such activity will be subject to the full set of procedures set forth by the college.