Home / FAQs / Online Degrees / Certificate Courses / Admission Policies / Class Rooms / Request Info.
Canyon College
Duane Franceschi
E-Mail
Biographical Information
Education
University of Miami
Bachelor of Arts, B.A., Radio TV Film Production/Public Relations
Florida State University
Master of Science, M.S., Mass Communications
*Thesis Title: An Experimental Study to Determine the Effectiveness of
Supplementing Instruction Television with Computer-Assisted Instruction
Professional Experience
*Franceschi Advertising and Public Relations - Tallahassee, Florida / 1968-Present
CEO for advertising - PR agency with aggregate billings of $30 Million - Directed
high-impact marketing campaigns for Child Abuse in 6 states - Handled promotion
for five store Bahamas supermarket grocery chain - Managed marketing and advertising
for $150 million two-state bank holding company - Directed Celebrity Golf Tournament
which raised over $200,000 for local charity - Directed highly successful annual North
Florida collegiate basketball tournament since 1991 - Directed marketing, advertising
and public relations campaign for 19 bank holding companies in Northwest Florida - Handled
promotions and public awareness campaign for Nursing Home Association with 450 members
throughout Florida - Conducted "Pump Your Own Gasoline" campaign to Florida Legislature
to legalize self-dispensing of gasoline in Florida.
*Financial Marketing Concepts, Inc.
Tallahassee and Pensacola, FL
President of financial marketing firm engaged in the production of packaged
media products for radio, television and print
*Drake Management, Inc - Tallahassee, Florida/ 1968-1980
Vice President - responsible for all marketing, advertising, promotions and public relations
for Chrysler Corporation Dealer Group of 9 auto dealerships in Florida with annual sales of
$40 Million and ad budget of $1 Million.
*Florida State University
Tallahassee, FL
Instructor, Speech Department
*Florida State University/ WFSU-TV - Tallahassee, Florida/ 1962-1968
Director of programming and publicity for WFSU-TV - Managed all on-air programming, and
promotions- Wrote grant and served as Executive Producer for $500,000 federal nursing
instruction program, used as nursing instruction supplement throughout state university
system.
Part-Time Lecturer/Florida State University - Developed curriculum for broadcast course
major and taught as Department Instructor - Courses prepared and presented included
Introduction to Radio and TV, Broadcast Law, Television Production, Advertising and
Public Relations.
*University of Notre Dame
South Bend, IN
Executive Producer for instructional television series featuring Notre Dame
faculty and utilized for off-campus instruction at 5 universities
*Sessions Video
Tallahassee, FL
Executive Producer and Talent for daily television program series dealing
with the Florida Legislature and broadcast on local cable system
*Telegroup, LTD - Los Angeles, California/ 1985-1987
Distance Learning TV Producer - Produced 8 televised off-campus college level courses
at the University of Notre Dame, South Bend, Indiana. Courses were sponsored by the
College of the Pacific, Azusa, California, and used by the U.S. Navy for ship board
college credit instruction.
*Capital City Classic - Tallahassee, Florida/ 1990-Present
Executive Director - Responsible for fund raising, publicity and marketing for $175,000
collegiate basketball tournament in Tallahassee to benefit disadvantaged children. Annual
two-day, four-game holiday event held at the Civic Center and draws 10,000 fans. Duties
include ongoing contact with major national corporate sponsors.
*WNED-TV/Buffalo, New York/1959-1961
*WQED-TV/Pittsburgh, PA/1961-1962
Producer-Director - Responsible for heavy schedule of local-live origination of TV programming
in both markets. Produced network programs and program series for National PBS.
*WTHS-TV
Miami, FL
Audio Engineer
Honors, Awards and Other Recognition
*American Advertising Federation - Silver Medal Award
*Chicago International Film Festival - Best Public Service TV - Child Abuse
*American Foundation for the Blind - Perry Como Award - Best Documentary in Nation
*Ohio University Award of Merit - Best Instructional TV Series
*Downbeat Magazine - Best Local TV Jazz Program
*Addy Awards - Over 300 Local, Statewide and National Addy Awards for TV Commercials
and TV Public Service Announcements (PSA's)
*Florida Public Relations Association - Golden Image Award Florida Tourism
Membership in Professional and Honorary Societies, and Offices Held
*American Advertising Federation
Board of Governors
*American Advertising Federation - The 4th District Florida and the Caribbean
Governor
1st. Lt. Governor
3rd Lt. Governor
Secretary
Treasurer
*Tallahassee Advertising Federation
Founding President
Board Member
*Alpha Epsilon Rho
National Radio-TV Honorary Society