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Canyon College

Deryl E. Gulliford, Ph.D., MHA
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Biographical Information

Education:

Institution Greenwich University (Commonwealth) University of Cincinnati Ohio State University

Field of Study Health Service Administration Health Administration Health Planning Allied Medical Professions

Conferred 1991 1985 1980

Degree PhD MHA BS Summa Cum Laude

Presently pursuing external Juris Doctorate to CCBE eligibility

Professional Credentials:

Member - National Business Education Association; Member - American College of Healthcare Executives; Diplomate - American Academy of Medical Administrators; Registered Respiratory Therapist; Registered Cardiovascular Technologist; Advanced Cardiac Life Support Instructor; Basic Life Support Instructo-Trainer; Notary Public

Experience:

Employer Stevens County Hospital Hugoton, Kansas Community Memorial Hospital Defiance County, Ohio Columbia Southern University Orange Beach, Alabama (DETC) Defiance College Defiance, Ohio California College of Health Sciences National City, California (DETC) Newport University The Ohio State University College of Medicine Memorial Hospital of Union County Marysville, Ohio Memorial Hospital of Union County Marysvile, Ohio

Position Chief Executive Officer Chief Executive Officer Adjunct Professor Business Admin./Health Admin. Adjunct Professor Business/Human Resources Clinical Evaluator Adjunct Professor Human Behavior Adjunct Professor Medicine Vice-President Director of Cardiopulmonary Services

Years 1999 - Present 1994 - 1999 1997 - Present 1997 - Present 1998 - Present 1984 - Present 1982 - Present 1986 - 1994 1981 - 1986

Training Affiliations:

Knightsbridge Hospital - London; The Cleveland Clinic; Riverside Methodist Hospital; Ohio State University Hospitals; Columbus Children's Hospital; The Toledo Hospital; Mt. Carmel Medical Center

Administrative Experience:

As Director of Cardiopulmonary Services at Memorial Hospital of Union County, I supervised the delivery of a broad scope of cardiopulmonary and neurological diagnostics and therapeutics. I was responsible for all administrative functions associated with these services. My most significant accomplishment in that capacity was the demonstrated improvement in departmental productivity and revenus/cost performance during my five year tenure. We developed a strong respiratory home care program and DME service which achieved JCAHO accreditation and grew to exceed 200 clients throughout our market area. We expanded our service to occupational health clients and added outpatient neurology services. In this role, I worked very hard to develop a relationship with leaders at the new Honda of America facility near Marysville. This resulted in significant new business for our hospital in the form of OSHA testing, exevutive physicals, annual physicals and on-site diagnostic services.

In October of 1986, I was promoted to senior management as Vice-President for Allied Medical Services. I was given responsibility for the administration of all hospital professional services including Respiratory Home Care, Social Services, Primary Health, Pharmacy, Home Infusion, Imaging, Rehabilitation, Clinical Laboratory, Neurology, Occupational Health, Vascular Laboratory and Community Relations. I directed the activity of over 150 employees. One of my most important contributions in this role was in the arena of physician integration. We established a hospital- based Primary Health Division which grew to eleven employed physicians by 1994. I gained extensive experience in managed care contracting during my tenure in this position.

In November of 1994, I was appointed CEO of Community Memorial Hospital in Defiance County, Ohio. In this role, I reported to the hospital Board of Governors and the Joint Township Hospital District Board. Some of the most important advancements at Community Memorial during my tenure included the implementation of Total Quality Management, successful physician recruitment in primary care and a diversity of specialties, and formalized training of our management team in partnership with Defiance College. Our hospital was named one of the "Top 100 Hospitals" in the U.S. by Modern Healthcare magazine. In 1998 we constructed a new "HealthFit Center" providing comprehensive rehabilitation and wellness services for the rural communities in northwest Ohio.

In September of 1999, I was named CEO of Stevens County Hospital in Hugoton, Kansas. Our hospital has a talented young medical staff, and the community recently passed a $4.3 million bond issue for construction of a new rural health clinic and new inpatient hospital. Groundbreaking was held in February of 2000 for these significant improvements to our local healthcare facilities, and the project was completed on time and under budget in August of 2001. We are presently completing major renovations to the existing hospital facility, and remodeling our older areas to advance the public image of our organization. My highest priority in this role is to advance the business operations ot the hospital, with a goal of improving the bottom line by $1,000,000 over the next three years. Physician recruitment is also improtant in this setting. I recently succeeded in placing a new Orthopedic Surgeon and a new Oncologist in our Specialty Clinic, and in signing a talented resident in Family Practice and Obstetrics to a long-term contract. Our hospital was recently nominated by Senator Sam Brownback for the Monroe E. Trout National Award for Rural Healthcare Excellence. In September of 2000, I presented an important paper entitled "Benchmarking for Small and Rural Hospitals" at the annual conference of the National Council of Health Networks in San Antonio. This presentation related the experiences of our own regional network, the Pioneer Health Network, in benchmarking to improve performance. I was elected Vice-President of the Kansas Hospital Association - Southwest District, in September of 2001.

Awards, Honors, and Professional Memberships:

Chairman - AAMA Small and Rural Hospitals Group - 2001
Vice-President - Kansas Hospital Association - Southwest District - 2001
Kansas Hospital Association Advocacy: Congressional Presentation - 2000
Kansas Hospital Association Convention Planning Committee - 2000
Vice-President - Pioneer Health Network: 2000 - Present
National Editorial Board - American Academy of Medical Administrators: 2000
Board of Directors - Big Brothers/Big Sisters: 1999 - Present
Board of Directors - Southwest Guidance Center: 1999 - Present
Advisory Board - Hometown Hospice: 1999 - Present
Board of Directors - United Way of Defiance County: 1998 - 1999
President - Four County MRI Services: 1998 - 1999
Board of Directors - AAMA, Ohio Chapter: 1997 - 1999
Who's Who in Executives and Professionals: 1996
President - American Heart Association of Defiance County: 1996 - 1999
Distinguished Service Award - American College of Cardiology: 1994
Board Member - Hospital Association of Northwest Ohio: 1994 - 1999
Member - Marysville Board of Education: 1993 - 1994
Who's Who in Central Ohio Health Care - Business First: 1993
Chairman - American Heart Walk - Union County, Ohio: 1992
Member Rotary International: Since 1991
Respiratory Care Advance Authors Award: 1991
Dr. Art Hagen Award - American College of Cardiology: 1990
Chairman - National Cardiovascular Science Committee: 1990 - 1992
American College of Healthcare Executives: 1986 - Present
President - American Heart Association of Union County: 1986 - 1987
Travenol National Literary Award - Best 1986 Management Paper
Member - National Business Education Association: 1986 - Present
Ohio Board of Regents Respiratory Care Task Force: 1985
Executive Committee - Ohio Thoracic Society: 1985 - 1986
Graduation Summa Cum Laude - Ohio State University: 1980
Award of Merit - OSU College of Medicine, School of Allied Med.: 1980
Member - American Association for Respiratory Care: 1978
Alpha Lambda Delta, Phi Eta Sigma Honoraries: 1978

Representative Publications: *

Financial Aid for Health Care Fields, D.B. Medical Publishers, 2000
Comprehensive EKG Practice Examination, D.B. Medical Publishers, 2000
"Changing Culture in a Community Hospital," Executive, 1993
"Business Planning for Cardiovascular Technology," Cardiology Management, 1991
"Excellence in Respiratory Care," AARC Times, 1988
"Surviving the Financial Restructuring of Health Care," AARC Times, 1986
"CPR: A Study of Skill Retention," Applied Cardiology, 1982
"Percutaneous Arterial Line Insertion," Respiratory Tract, 1981

* Over 20 published professional journal articles and six books since 1980. The above papers have also been presented at regional/national conferences.