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Canyon College

Stephen Soto, DM, MBA, MA, BS
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Biographical Information

Education:

Doctor of Management, DM, Univiversity of Phoenix
MBA Rutgers University, concentration in Finance 1996
MA Rutgers University, Economics, 1996
B.S. MIT, Electrical Engineering, 1979
B.S. MIT, Computer Science, 1979
B.S. Elmhurst, Business Administration 1981
Lawrenceville School, 74

Employment Background Summary:

1998 to Present
Adjunct Professor, teaching Business and Computer Science courses.

1992 to 1997
Graduate student with employment as either a Part Time Lecturer, Teaching Assistant
or Research Assistant during much of this time at Rutgers University.

1988 to 1990
Director of Strategic Planning & Product Marketing and later Engineering
Nevada Western (Thomas and Betts Corporation).

1987 to 1988
Bipolar ASIC Product Mgr, Micro Linear Corporation

1986 to 1987
Manager of Strategic Planning, Granger Corporation (subsidiary of DSC Corporation).

1983 to 1986
Vice President of Engineering and later Vice President of Strategic Planning, Amtelco
(Amtel Communications).

1981 to 1983
Manager of System Requirements and later Manager of Product Planning Interconnect
Planning Corporation.

1979 to 1981
Member of Technical Staff and later Staff Engineer at GTE AE Laboratories.

Corporate Background:

A broad view with understanding and experience are some of my major strengths. My expertise and background covers three departments: corporate planning, marketing and engineering. I have been responsible for Strategic Planning, Product Marketing and Engineering for firms with sales of 500 million, 20 million and 12/20 million dollars a year respectively and I have introduced more than 25 new products. I have been awarded 6 patents involving new products and have given seminars at Networld and Interface tradeshows. In my last industry job as Director of Strategic Planning for Nevada Western (Thomas & Betts), I was also put in charge of Product Marketing and Engineering in order to implement the business plan. My background includes planning & establishing a national manufacturers representative network and I have negotiated nation-wide distributor agreements. I have 8 years of product planning involving voice, data & LAN standards (IEEE 802, EIA TR-41&30, X3, ISO, T1) and I was chairman of a 30-40 member company standards group for 4 years on key telephone systems (EIA TR-41.2). I have been a U.S. delegate at International ISO data standard meetings.

Areas of Expertise:.

Corporate, Marketing and Product Planning
Extensive experience in developing product and business plans based upon market research, competitive analysis and product standards. I have developed 28 new product business plans including: Voice & Data PBX (GTE,IPC), Key System (IPC), Messaging System (Amtelco), OEM Multibus Systems (Amtelco), T1 Multiplexers (Granger), Semicustom Analog/Digital IC (Micro Linear), LAN & Data Networking Products and systems (Nevada Western), International Marketing & Product Planning (IPC with SAT - Europe; Nevada Western with Anixter & DEC - Europe). Product Management and Market Planning- I formed and managed a Product Marketing department for Nevada Western. Divided 1,200 products across three Product Managers. Established operational policies, new products & changes via mini business plans, developed promotional literature (data sheets, new catalog, user guides, training material), trained sales, wrote articles for trade publications, gave seminars at trade shows and gave distributor training seminars. Established major account analysis, competitive information files and developed a market information library. I also worked as a Product Manager (Micro Linear) doing product management and working with a PR firm. At Amtelco I put together and managed a manufacturers representative network for marketing Multibus boards and OEM systems.

Engineering Management (Software and Hardware)
V.P. Engineering (Amtelco) department included software engineers, electrical engineers and drafting. Director of Engineering (Nevada Western)dept. of mechanical engineers, hardware and drafting.

Publications:

The Thinking Chameleon Metaphor. Competitive Intelligence Review,
Vol.11/4, Oct-Dec. 2000

Competitive Intelligence Methods for Systems and Cultural Analysis.
Competitive Intelligence Review, Vol. 12/3, Oct-Dec. 2001

Memberships:

Society of Competitive Intelligence Professionals
Institute of Electrical and Electronic Engineers

My Six Patent Numbers are:

4,629,831; 4,701,950; 4,634,811; 4,737,980; 4,727,357; and 4,674,116

Taught/teaching the following courses

Management:

Strategic Planning Concepts (Graduate course, PPC, Corporate Strategy focus, 2000)
Strategic Management (Graduate course, RM, Corp. Strategy and Competitive Intelligence, 2000)
Strategic Management (Undergrad, RM, Planning and Management, 2000)
Principles of Management (PPC, Management and Leadership, 2001)
Business Statistics II (USOU, Online course using Blackboard, 2001)
Statistics and Research Methods for Managerial Decisions (Graduate course, University of Phoenix Online course, 2001)
Quantitative Methods (PPC, Forecasting, Linear Programming, Simulation, 2000)
Statistics in Business Two (University of Phoenix, Second level Statistics course, 2001)
Statistics and Quantitative Methods (Graduate course, PPC, 2000)
Management Science (RM, Forecasting, Decision Theory, PERT, 2000)

International Business (PPC, Focus on Analysis of Forces in International Environment, 2001)
Business Outside the U.S. (PPC, International Business, Marketing and Investment, 2000)

Operations Strategy (DeVry, Online course using eCollege, 2002)
Operations Management (Duq & La Roche & RM, TQM, JIT, Forecasting, 1999 & 2000)

Introduction to Administration and Management (La Roche, Management, Marketing, Accounting and Finance, 2000)
Organizational Behavior (La Roche, Organizational Structure, Process, Culture & Behavior, 1999)

Finance and Economics:

International Trade and Finance (Graduate course, Duquesne Univ., 1999)
Economics of Industry (at Sony Corporation & PSU, Applied Finance, 1998)

Finance (PSU, 1998)
Corporate Finance (PSU, 1998)
Advanced Corporate Finance (Business Planning and Financial Analysis, Options, PITT,1998)
Capital Market Efficiency (Investment Markets, PITT, 1998)

Microeconomics (PITT & La Roche, 1999)
Macroeconomics (La Roche)

Computer Science:

Advanced C Programming (PCC, C programming, 2001)
Introduction to Programming (Lakeland, Visual Basic, Online Course Jenzabar, 2002)
Information Systems with Programming (an internet based course) (PCC & Carnegie Mellon/Tech, HTML and Java Applet programming, 2001)
World Wide Web Technology (PPC, with JavaScript programming, HTML, Security, 2000)
Engineering Methods in Engineering Technology (PSU, Visual Basic programming, Excel modeling, Math CAD, 1999)
Introduction to Computer Literacy (PCC, Technology, Word & Powerpoint, 2001)

Engineering:

Digital Electronics (PSU, Digital design, Simulation and lab work, 1998)
Discrete Electronics (PSU, Analog circuit design & lab & simulation, 1999)
Microprocessor (PSU, hardware; Assembler and C programming, Software Design, 1999)
Information Networks (PPC, Datacom, LANs, Telephony, Security, Internet, 2000)