Completed course work and dissertation in less than two years.
Graduated in the top 10% of class with honors.
Post-Graduate Course Work, Harvard University Graduate School of Business,Marketing Management,
1995
Selected out of more than 250 applicants worldwide to attend the program.
Consistently ranked academically in the top 5% of the group.
Commuted to Boston on a bi-weekly basis to attend sessions.
M.B.A. Fort Lauderdale College Graduate School of Business, Marketing Management, Cum Laude,
1994
Entered the program while working in Buenos Aires, Argentina.
Commuted to the United States monthly for two years through the completion of my program.
Graduated second in a class of forty executives.
B.S. New York Institute of Technology,Business Education, Summa Cum Laude, 1981
Returned to school upon being honorably discharged from the U.S. Air Force.
Awarded a full academic scholarship and attended classes while maintaining a full time work
schedule.
Awarded a Fulbright Scholarship to study and work in Argentina in senior year.
Graduated in the top 1% of class.
Executive Profile:
A seasoned executive with an intimate knowledge of the Latin American and European Markets
and a record of significant contributions to profit levels and productivity in every position
held. Experience in computer hardware, software, Internet marketing, and healthcare products.
Earned MBA and PhD.
Leadership, management and business expertise includes:
Worldwide Sales Management & Multi-Channel Product Distribution
New Market Identification, Development & Expansion
The company is a wholly owned subsidiary of IDEX Online, LLC, a Swiss Corporation with offices
in Israel, Belgium, Hong Kong, and India, which provides a platform for the professional diamond
dealers to trade polished stones. Chosen by the Chief Executive Officer to rapidly expand the
business in the United States, Canada, and Latin America.
Worked with independent consultants to revise the business plan for both the parent
and subsidiary companies.
2001 to 2002 Physicians Optimal Health Program
Global Vice President
Recruited by the President/CEO to re-direct the companies marketing efforts into the
nternational and Internet marketspace. Expanded the company’s healthcare products line with the
introduction of skin and Podiatric products to compliment the vitamin and nutrition lines that
were marketed solely to healthcare providers.
Restructured the companies Web presence obtaining an increase of 200% in Internet based
sales.
Created an “Online Affiliates” program utilizing established Web based distributors as
resellers for the company’s products.
Increased overall sales in the first six months of hire by 60%.
Opened distribution channels in Latin America and the Caribbean.
1999 to 2001 TheNETdigest.com
Vice President of Marketing and eBusiness
Chosen by the CEO to rapidly build the business and secured an equity stake in the company.
Branded the company’s concept as the industry leader in Internet publishing and created value
by positioning the company within the healthcare industry.
Created the Internet’s first tri-lingual medical information sites.
Developed marketing and site design plans for the first twelve sites and concepts for
the remaining 158 sites.
Developed and implemented online continuing education programs for healthcare
professionals.
Instituted opt-in e-mail program which grew to number 900,000 subscribers.
Created joint venture agreements with the worlds largest pharmaceuticals to generate
advertising income.
1997 to 1999 Dynamic Imaging Group
Global Vice President
Overhauled an under managed marketing and sales division and repositioned our product by
utilizing franchise organizations with existing domestic and international distribution.
Created a dealer network of more than 1000 resellers in 17 countries.
Created an eCommerce division for the company that grew to became the major Value Added
Reseller for Great Plains Software in the Southeast Region of the United States.
Analyzed markets, negotiated sales, and maintained customer relations through
correspondences and personal visits.
1994 to 1997 Microsoft
Recruited by Microsoft and brought in on a contractual basis to spearhead the launch team for
“Windows 95” in Latin America and the Caribbean.
Created a bundled version of the program and redirected distribution channels to include
Latin American based OEM’s.
Elected not to renew contract, which enabled me to return to a corporate environment.
1992 to 1994 U.S. Computer Corporation
Vice President of Global Marketing
Brought together a young group of sales and marketing representatives and created a technically
proficient organization.
Responsible for sales increase from $86 Million in 1992 to $325 Million in 1994
Responsible for more than 150 employees in twenty countries
Implemented Value Added reseller partnership program with in-country retailers
1990 to 1992 Promark Corporation
Emerging Markets Manager
Revitalized brand recognition in Latin America and Europe by creating a physical presence in
each market and restoring confidence through pricing and service.
Increased sales from $138 Million to over $1 Billion dollars
Represented and distributed products from major manufacturers including Panasonic,
Hewlett Packard, Microsoft, Samsung, Maxtor, AOC, Acer, Texas Instrument and Epson
Increased margins from 5% to 12% and Negotiated co-op monies and incentive programs with
manufacturers
Implemented in-country RMA programs that generated additional revenues by becoming the
exclusive repair facilities internationally for the referenced manufacturers
1988 to 1990 Sharp Electronics/ CCA Distributors
Sales Manager/ Latin American Division
Recruited to introduce the company’s line of “brown” goods into the Latin American market.
Positioned the line to compete head-to-head with the established brands, Panasonic and Sony.
Effectively branded the line as the “best” product value in the market.
Increased sales 300% to $60 Million in two years
Implemented the first Value Added Reseller program by Identifying and securing retail
distributors throughout the region
Worked with engineering to develop a line of products specifically for Latin America
with a built in switching system (110v to 220v)
1981 to 1983 Sales Associate
1983 to 1988 Ramaches Castrilo
Sales Manager
Selected for fluency in Spanish and academic achievements to establish the companies sales
initiative in the United States.
Increased division sales from $1 Million to $22 Million with margins increasing from
18% to 40%
Teaching Experience:
University of Phoenix
Departments of Undergraduate and Graduate Business and Management
Department of Information Technology
New York Institute of Technology
Department of Graduate Business Administration
The State University of Florida: Broward Community College
Department of Business Administration
Nominated for Adjunct Professor of the year 2001-2002
